4742 42nd Avenue SW, #7
Seattle, WA 98116
PRESS // MEDIA // BLOGGERS
If you would like to write a blog or news release about our Indiegogo campaign or business launch, we send our Zuddha love in advance! In order to make this happen, please contact us at the above email addresses. For select blogs that our in alignment with our product offering, we may elect to send you out a free jar of coconut oil. If you don’t want to contact us but still want to write about Zuddha, feel free to modify any of the assets on this page to your liking. All that we ask is that you’re respectful! We are also open to interviews, podcasts, conducting webinars or doing Periscopes if you have an interested community.
(Note: If you are a crowd-funding consulting company or advertising firm, please do not contact us; we are working with Crowd-Funding Hacks.)
Here’s some background info…feel free to use it on your blog, Facebook page, or on Twitter:
Zuddha is the premium wine, craft beer, or specialty coffee of coconut oil brands
Two and a half years ago, co-founder Tyson Adams walked the streets of Bangkok looking for coconut oil. When he discovered what would later become Zuddha, it was pure bliss: the oil was noticeably different in taste, smell and texture.
Back in Seattle several months later, Tyson searched high and low for something like it, but no other oils could hold a candle to the memory of that Bangkok coconut oil. Impassioned by the desire to import it to America, Tyson traveled back to Thailand to visit the farm and factory, and eventually partnered with the Thai family who crafts Zuddha.
When you smell or eat Zuddha, expect a very light and fresh experience with a smooth texture and no grittiness in comparison to other brands. Our oil’s fantastic texture, taste and smell is achieved through our raw processing.
Zuddha is socially responsible and has developed a “give back” component to the brand. We donate 1% to the not-for-profit Ayurvedic Institute, which promotes the use of coconut oil for whole body wellness.
The word Zuddha is a 3,200-year-old Sanskrit word that perfectly describes our coconut oil as pure, simple and unequaled. For those of you who have tasted water from a fresh coconut, you know it’s a far fresher experience than drinking pasteurized coconut water from a can or bottle from the grocery store. Eating Zuddha is similar in that it’s noticeably different in freshness and taste than other brands that have been processed at high heats.
What exactly does cold-pressed mean, and how does Zuddha do it?
“Cold pressed” is an unregulated marking term that is widely abused in the coconut oil industry. Cold pressing describes manual or machine pressing without heating the raw material beforehand. For example, sesame seeds can be pressed to make sesame oil. The term cold pressed came from the olive oil industry; when you press an olive, fruit, you get oil. However, coconuts produce milk, not oil. In order to extract coconut oil, the coconut meat has to first be heated and dehydrated. The coconut oil industry standard for cold pressing (depending upon the manufacturer) is 175 – 212°F (80 – 100°C), which produces inferior coconut oils and contributes to strong smelling and tasting coconut flavors, sometimes with strange, metallic and rancid tastes and odors. The higher the heat, the stronger the smell and taste becomes.
At Zuddha, we heat our oil no higher than 113°F (45°C), which is the same ambient temperature of coconuts when they’re on the ground at the farm waiting to be husked. Therefore, our method of cold pressing makes our oil raw-qualified.
What does “virgin” mean, and how does it apply to coconut oil?
The term “virgin” means unrefined oil. Despite what some companies may have you believe, there is no difference between “virgin” and “extra virgin.” Virgin oil is far healthier than R.B.D. (refined, bleached and deodorized) processing, which usually includes dried coconut (copra) often cracked and left out under the sun and exposed to the elements, including animals, insects, molds and other things you don’t want your food exposed to. Manufacturers will often use solvents and hexane to separate oil from the coconut meat. Those cleaning chemicals then show up in the oil, in turn also leaving microorganisms that need to be cleaned from the oil for it to be safely consumed. Manufacturers then clean and refine the oil through distillation under high heat. By comparison, choosing virgin coconut oil such as Zuddha is the organic option.
Zuddha’s oil is truly virgin because it is never refined, bleached or deodorized and we never use chemicals, hexanes or solvents. Our coconuts are only touched by purified water, and are washed three times before being shredded for oil extraction.
What makes Zuddha a RAW-qualifed food?
As raw foods become more popular, many manufactures are boasting “raw” on their labels. However, there are no laws, governance, rules or enforcement of guidelines for use of the term “raw” or for the processes associated with producing raw foods. A raw diet consists of unprocessed raw plant foods that have not been heated above 104-120°F (40-49°C). Many people believe that food cooked above these temperatures lose much of their nutritional value and are less healthy. As it applies to coconut oil, raw processing allows oil to maintain its fresh taste; overheating typically gives coconut oil a cooked or strong flavor. Zuddha is processed at 113°F (45°), which makes our oil raw-qualified. This is just half of the industry standard for heating.
The main difference between our oil and the majority of coconut oils in the industry is that Zuddha is certified raw. This sets us apart in taste and smell and is achieved through our state-of-the-art, fast-freezing proprietary method. The freezing process is one step before our oil extraction process, which allows for us to use low temperatures. Our small-batch process results in a coconut oil that is far superior in taste, smell and texture to any other oil on the market.
Sample Facebook posts or Tweets:
Help back this campaign to bring the world’s best coconut oil to America! #ZuddhaOrganic
Zuddha Organic Coconut Oil is raw-qualified, making it the purest, freshest, and cleanest oil on the market. #ZuddhaOrganic
Zuddha raises the bar for coconut oil standards with its taste, texture and quality. #ZuddhaOrganic